If you're considering investing in a funnel-building platform, this Clickfunnels 2.0 review will help you decide whether the upgrade lives up to its promise. With the digital marketing space more competitive than ever, having the right tools in your tech stack is essential. Clickfunnels has long been a major player, and with the release of Clickfunnels 2.0, it’s clear that Russell Brunson and his team aim to remain on top. But what’s new, what’s improved, and is it worth the cost?
This in-depth Clickfunnels 2.0 review will cover everything you need to know about the platform’s features, performance, pricing, and more to help you make an informed decision.
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What is Clickfunnels 2.0?
Clickfunnels 2.0 is the latest version of the popular sales funnel builder developed by Russell Brunson and Todd Dickerson. It’s designed to provide entrepreneurs, marketers, and business owners with a complete, all-in-one marketing solution. Unlike the original Clickfunnels, which primarily focused on funnel creation, Clickfunnels 2.0 expands into a comprehensive platform that includes CRM, blogging, course creation, ecommerce, and advanced automation.
Clickfunnels 2.0 vs Clickfunnels 1.0: What’s Changed?
A key aspect of any Clickfunnels 2.0 review is comparing it to the original version. Clickfunnels 1.0 had a loyal following, but it was limited in scalability, speed, and flexibility. Clickfunnels 2.0 has addressed many of those concerns:
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New Backend Architecture: Faster loading times and better scalability using a modern React-based frontend.
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Real Website Builder: Create full websites with navigation menus and multiple pages, not just funnel steps.
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Improved Funnel Editor: More intuitive drag-and-drop editor with enhanced control.
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Universal Sections: Save and reuse design blocks across different funnels and pages.
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Team Collaboration: Built-in tools for multi-user access and project management.
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CRM and Email Marketing: Native customer management and automation workflows.
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Membership Sites & Courses: Create and sell courses with progress tracking, drip content, and student analytics.
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Ecommerce Features: Native product catalog, shopping cart, and inventory management.
The changes in Clickfunnels 2.0 make it a full-fledged platform instead of just a funnel builder. Let’s dive deeper into each major feature in this Clickfunnels 2.0 review.
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Funnel Builder: Better, Faster, Smoother
The core functionality of Clickfunnels remains its funnel builder. In Clickfunnels 2.0, this tool has been overhauled for speed and usability. The drag-and-drop experience is smoother, more precise, and allows for finer control over layout and elements. You can now customize mobile vs desktop versions more easily and create responsive designs that look great on all devices.
Universal sections are a major improvement. Instead of building the same header or CTA block for every page, you can design it once and reuse it. Update it in one place, and it updates everywhere. This is a huge time-saver and maintains brand consistency.
Real Website Creation: Not Just Funnels
Unlike Clickfunnels 1.0, Clickfunnels 2.0 lets you build full websites with blog pages, navigation menus, footers, and SEO tools. For many businesses, this means you no longer need to maintain a separate WordPress site. Now your marketing site, funnel, course portal, and ecommerce store can all be under one roof.
CRM & Automation: Smart Marketing Made Easy
One of the biggest upgrades in Clickfunnels 2.0 is the addition of a built-in CRM (Customer Relationship Management) system. You can now segment leads, track customer activity, score leads, and trigger email or SMS automations based on user behavior.
This feature eliminates the need for third-party tools like ActiveCampaign or HubSpot. Clickfunnels 2.0 includes workflow automations, customer tagging, and even visual automation maps that help you visualize your customer journey.
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Membership & Online Course Builder
Clickfunnels 2.0 also takes a big leap forward in digital course creation. Their new membership builder allows you to:
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Drip content based on student progress or time
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Track student engagement
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Offer quizzes and downloadable resources
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Protect content based on membership levels
This is perfect for coaches, consultants, and educators who want to run their entire business from one platform. Previously, you'd need Thinkific or Kajabi. With Clickfunnels 2.0, you don’t.
Ecommerce Capabilities
Clickfunnels 2.0 includes built-in ecommerce features, something that was sorely lacking in the original version. You can now sell physical or digital products with full control over product listings, inventory, order management, and checkout pages.
There’s even a native shopping cart feature with upsells, downsells, and order bumps, allowing you to optimize every sale.
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Blogging Tools & SEO
Another big highlight in this Clickfunnels 2.0 review is the new blogging feature. Previously, you'd need to integrate with WordPress or another platform for content marketing. Now, you can blog directly from Clickfunnels.
The editor includes SEO tools like:
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Meta tags
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Structured data support
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SEO-friendly URLs
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XML sitemap generation
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Image alt-text and schema markup
These features make it easier to rank your content and drive organic traffic—a critical component of long-term marketing success.
Team Collaboration & Permissions
Clickfunnels 2.0 introduces team management features that allow business owners to assign roles, permissions, and tasks to team members. Whether you’re working with a designer, copywriter, or assistant, you can now collaborate without sharing login credentials.
This is an important feature for growing teams and agencies.
Analytics & Reporting
In any Clickfunnels 2.0 review, it’s worth highlighting the updated analytics dashboard. You can now track:
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Funnel performance by step
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Sales and revenue per funnel
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Subscription metrics
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A/B split test results
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Funnel conversion rate
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Customer lifetime value
These metrics help you make informed decisions and optimize your marketing strategy over time.
Integrations
Clickfunnels 2.0 supports native integrations with Stripe, PayPal, Twilio, SendGrid, and more. It also offers webhook support and a public API for advanced integrations. For marketers using tools like Zapier, Slack, or Mailchimp, the platform integrates seamlessly.
Customer Support & Community
The Clickfunnels support team is available via live chat and email, with decent response times. One standout feature is the massive community support, including the Funnel Hacker Facebook group, weekly webinars, and training resources.
Clickfunnels also provides FunnelFlix, an educational library packed with marketing courses, funnel blueprints, and expert interviews.
Clickfunnels 2.0 Pricing
Clickfunnels 2.0 currently offers three pricing plans:
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Basic Plan: $147/month – Includes 1 website, 20 funnels, 1 admin user, CRM, and email automation.
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Pro Plan: $197/month – Unlimited funnels, up to 5 websites, advanced analytics, course builder, and ecommerce.
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Funnel Hacker Plan: $297/month – Unlimited access to all features, FunnelFlix, and VIP support.
They also offer a 14-day free trial to explore the platform risk-free.
Clickfunnels 2.0 Pros and Cons
Pros:
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All-in-one marketing and sales platform
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Faster page load and improved UX
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Real website and blog creation
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Powerful CRM and automation tools
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Native ecommerce and course builder
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Excellent templates and funnel designs
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Active community and training resources
Cons:
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Higher pricing compared to standalone tools
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Learning curve for new users
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Limited design customization compared to WordPress
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No mobile app (yet)
Who is Clickfunnels 2.0 Best For?
Clickfunnels 2.0 is ideal for:
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Digital Marketers who want a centralized tool for funnels, email, and automation
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Coaches & Course Creators who need a platform to build, sell, and deliver online programs
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Ecommerce Sellers who want to sell physical or digital products with upsells and bump offers
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Agencies who manage multiple client funnels and want multi-site support
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Small Business Owners looking for a scalable, all-in-one marketing solution
If your business depends heavily on lead generation, sales funnels, and online customer journeys, Clickfunnels 2.0 is built for you.
Is Clickfunnels 2.0 Worth It?
In this Clickfunnels 2.0 review, we’ve covered all the major updates, features, and use cases. So, is it worth it?
Yes—if you’re looking to replace multiple tools with one centralized platform. Clickfunnels 2.0 saves time, streamlines operations, and helps you build a predictable revenue engine. The price is on the higher side, but the ROI justifies the cost for most serious marketers and business owners.
However, if you only need a basic funnel with minimal features, you may find more affordable options like Systeme.io or Leadpages suitable for your needs.
Clickfunnels 2.0 Use Cases: Real-World Scenarios That Make It Shine
No Clickfunnels 2.0 review would be complete without exploring how real businesses are using it. One of the standout benefits of Clickfunnels 2.0 is its versatility. Whether you're a solo entrepreneur or running a multi-member team, it adapts to fit different workflows.
1. Online Coaches and Consultants: Many coaches use Clickfunnels 2.0 to attract leads with a lead magnet funnel, nurture them through email automations, and then convert them through a webinar or application funnel. They also host their courses or coaching materials directly on the platform using the membership and course builder.
2. Ecommerce Store Owners: Instead of using Shopify with third-party funnel apps, ecommerce entrepreneurs can now sell their products directly with Clickfunnels 2.0. Upsell flows, subscription boxes, limited-time offers, and order bumps are easy to build and monitor. The native checkout system is optimized for conversion.
3. Agencies and Freelancers: Agencies often need to manage multiple funnels for different clients. With the Funnel Hacker plan, they can host multiple websites and assign team members or clients with specific permissions. They also benefit from the visual workflow automations that make campaign logic easier to explain to clients.
4. Affiliate Marketers: Clickfunnels 2.0 still supports robust affiliate funnels. With native tracking and the built-in CRM, affiliate marketers can segment leads, track performance, and optimize campaigns without relying on external tools.
Whatever your business model, this Clickfunnels 2.0 review shows the platform can adapt to support nearly every stage of your customer journey.
Tips for Getting the Most Out of Clickfunnels 2.0
To wrap up this extended Clickfunnels 2.0 review, let’s talk strategy. Here are some expert tips to help you unlock the platform's full potential:
1. Master Funnel Strategy Before Design: Don’t get caught up in templates right away. Plan your funnel strategy first—who you're targeting, what the offer is, and how the steps will move users closer to conversion. Clickfunnels 2.0 provides hundreds of templates, but effectiveness starts with clarity.
2. Use Universal Sections Wisely: One of the most underrated features, universal sections save hours of time. Use them for headers, footers, testimonials, or legal disclaimers that appear across your funnels or websites.
3. Leverage Split Testing: The built-in A/B testing tools in Clickfunnels 2.0 are easy to use and powerful. Test different headlines, call-to-action buttons, or page layouts. Even small changes can improve conversion rates dramatically.
4. Connect Automations Early: As soon as you set up your first funnel, build out the automation behind it. Email sequences, behavior-based triggers, and customer tagging will make your funnels more intelligent and your follow-ups more effective.
5. Explore FunnelFlix for Training: Clickfunnels 2.0 includes FunnelFlix, a huge library of marketing courses and strategies from top experts. Whether you're a beginner or advanced user, this resource can dramatically shorten your learning curve.
6. Stay Updated with New Features: Clickfunnels 2.0 is actively developed, and new features roll out regularly. Keep an eye on product updates inside the dashboard and on the official blog to take advantage of improvements and beta releases.
The more you commit to learning the ins and outs of Clickfunnels 2.0, the more valuable it becomes to your business.
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FAQs
1. What is Clickfunnels 2.0 and how is it different from the original version?
Clickfunnels 2.0 is the upgraded version of the original Clickfunnels platform, offering a complete all-in-one solution that includes a website builder, CRM, blogging, ecommerce, and advanced automation tools. Unlike Clickfunnels 1.0, which was focused primarily on funnel creation, Clickfunnels 2.0 allows users to manage their entire online business from one dashboard.
2. Is Clickfunnels 2.0 good for beginners?
Yes, Clickfunnels 2.0 is beginner-friendly and offers a user-friendly drag-and-drop builder, pre-designed templates, and built-in training resources like FunnelFlix. However, there may be a short learning curve due to its wide range of features, especially for users new to marketing automation and funnel strategy.
3. How much does Clickfunnels 2.0 cost?
Clickfunnels 2.0 offers three pricing plans:
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Basic: $147/month
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Pro: $197/month
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Funnel Hacker: $297/month
Each plan includes different feature limits such as the number of websites, funnels, users, and access to advanced tools. A 14-day free trial is available to test the platform before committing.
4. Can I build an entire website with Clickfunnels 2.0 or just funnels?
You can build full websites with Clickfunnels 2.0, including homepage, about pages, blog posts, navigation menus, and footers. This is a major upgrade from version 1.0, which was limited to funnel sequences. Clickfunnels 2.0 now acts as a true website builder in addition to being a powerful funnel platform.
5. Who should use Clickfunnels 2.0?
Clickfunnels 2.0 is ideal for digital marketers, course creators, coaches, ecommerce business owners, and agencies looking for an all-in-one tool to build funnels, automate marketing, sell products, and manage customer journeys. If your business relies on lead generation and online sales, this platform offers everything you need to scale.
Final Verdict: Clickfunnels 2.0 Review Summary
Clickfunnels 2.0 has truly evolved from a funnel builder into an all-in-one business platform. From CRM and blogging to ecommerce and course creation, it brings everything under one roof. The user interface is cleaner, the tools are more powerful, and the value it offers for digital entrepreneurs is substantial.
In summary, here’s what this Clickfunnels 2.0 review has revealed:
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A much-needed performance boost over Clickfunnels 1.0
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A complete set of tools for modern digital marketing
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One of the most comprehensive platforms for building, marketing, and selling online
If you're ready to scale your business online, Clickfunnels 2.0 is absolutely worth the investment.
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